What is The BEM Principle?
and how can you use it to make a bigger impact as a leader in your business?
The BEM Principle is something that soap operas and news programmes use to great effect.
It increases the impact and makes it easier to remember how the episode begins and ends.
We tend to remember how things begin and end and often are a bit fuzzy about the bit in the middle and it all comes down to The BEM Principle.
So what has that got to do with presentations and meetings?
What you do, or don’t do, at the beginning and ending of your “presentation” or meeting can have a significant effect on its success. It’s what you will be remembered for!
The success you have as a leader comes down to your ability to communicate effectively and ignoring this principle will limit your effectiveness. When you do use it you will stand out from the rest and increase your ability to influence because most people in business don’t know about it.