cathdaley-logo-440pxcathdaley-logo-440pxcathdaley-logo-440pxcathdaley-logo-440px
  • Home
  • About
  • Programmes
    • Lead Like a Woman
    • Speak Like a Woman
    • ICF Coach Mentoring
    • Harnessing The Women’s PowerTypes
  • Success Stories
  • Blog
  • Contact
✕

Three Pointers from The Apprentice Final…..

Like many people I watched the final of The Apprentice with great interest. I’ll admit haven’t watched all of the previous episodes in this series but was keen to see what their business plans were and from a communication point of view, how the candidates would perform in their interviews with the four business experts. This was their opportunity to convey their business idea in such a way as to convince and persuade Lord Sugar to become their business partner……

And although I’m sure that each of the candidates tried their best what I saw were the same shortcomings that I see in so many business presentations that lose business and that can so easily be put right.

From a communication point of view there were 3 things that were highlighted for all of the candidates that we need to be mindful of ,whatever your business …

1. The need for clear, succinct and effective communication.

What came across was how garbled some of their communication was. The candidates obviously thought they were being clear but the interviewers did not.

Too many cliches, vague, no specifics, lack of clarity were just some of the comments made and if you’re not clear about your business idea how can anyone else be?

2. The need to know what you are talking about and that it makes sense.

Confidence is not enough. You can’t blag your way through.

You have to have all of the relevant information at your fingertips, whether that be to do with the numbers, the market, the product. You have to know your stuff and it has to add up and make sense for the investors.

3. The need to be convincing and persuasive about your proposal.

If you are passionate about your idea you have to be able to get that across and not one of the candidates was able to convince in a way that was persuasive and compelling because they hadn’t prepared well enough for the level of questioning they underwent.

And it’s the same when you are preparing a pitch or talking to a prospect – just on a different scale.

And it also showed that confidence will only get you so far. If you don’t have the substance to back it up then you’ll be sussed out.

I suspect that most people would not have put their money on Tom to win ….

I’m curious – who did you think would win and why?

until next time,

with best wishes for your success,

Cath 🙂

Cath Daley

Subscribe to my blog

We respect your email privacy

Powered by AWeber Email Marketing

Search

✕

Recent posts

  • 0
    How Comfortable Are You?
    March 24, 2023
  • 0
    6 Steps to Choosing the Right Coach for You
    January 27, 2023
  • Are You Heading for Christmas Overwhelm?
    December 13, 2022
  • How I helped a Coach to save time and £7,000
    October 4, 2022
  • 0
    To Get or Not To Get? The ICF Credential…..
    May 17, 2022

Quick Links

  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Contact me

Cath Daley Ltd.
42 Crosby Road North, Crosby,
Liverpool L22 4QQ

© Cath Daley. All rights reserved.
Website designed by Peppis Designworks
      By continuing to use the site, you agree to the use of cookies more information Accept
      Privacy & Cookies Policy

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
      Non-necessary
      Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
      SAVE & ACCEPT