In this series of blog posts Cath outlines the practical ways you can use the scientific principles of persuasion in your presentation .
Part 4: Consistency & Commitment
They all have hugely inspirational stories that are an example to us all but unfortunately most of the speakers couldn’t tell them in a way that engages and inspires an audience.
Listen to the podcast of my recent interview on City Talk's Business with Frank McKenna where we talk about the weeks big business stories and find out why it's important to increase your skill set.